People searching for Google, especially when searching for a tow truck, want to find a company fast that can deliver on the service they want. When people type in “tow truck + your city” into Google, there is a map that shows up right below the advertisements. This map gets a lot of clicks because there’s companies with reviews, a link to their website, and a phone number for them, a lot of people are going to contact these companies right away. The key is that you have to be ranked in the top 3 when it comes to the maps because Google only shows the user the top 3 on the front page. This is important and if you follow our tips, you can get your towing company to the top of the maps which will generate you more business.
The first thing you need to do when it comes to ranking in the top 3 map section (we call this the map pack), is get your business listed on as many local directories as possible. These local directory listings are known as citations. After you do your citations the next thing you need to do is make sure you’re google my business page is completely filled out. We recommend to write 500 words using all of your key terms you want to get found for (towing, tow truck, your city, etc…) and to also have 30 or so pictures in the picture section. Google likes to give the most relevant search results to it’s users so the more information they have on your business, the better it is for you. Most of the time the person on the top of the maps has a lot of directory listings and they sometimes have a web site that’s ranking on the first page of Google. These 2 factors definitely come into play when it comes to ranking in the map listing. If you do these things correctly, especially getting your name on more local directories than your competitor is listed on, you can definitely rank at the top of the map section even if your website isn’t on the first page of the search results. If you do want to get your website on the first page of Google, check out our article on how to rank your tow truck company in the organic search results. We know this will work because we recently told this information to a business owner in Mesa, Arizona, that followed our instructions to the tee and he started moving up the map rankings right away! We helped this Mesa towing company increase their business by 20% after just a few simple tweaks to their map listing. If you have any further questions regarding getting your tow truck map listing or organic search listing ranked, please contact us. Us towing professionals are here for you any time you need us. We hope these tips help (we know they will!), thank you for reading.