Marketing is one of the toughest things to do these days. Every time we log onto the computer and go onto google or Facebook, we’re getting bombarded with ads. With all this being said, it’s more important than ever to harness the power of internet marketing. When someone needs their car towed in Arizona, they are going to head straight to their cell phone and google what tow truck companies are in the area. There are some helpful lead generating websites out there such as Yelp, home adviser, and thumbtack, which customers also go to, but the main thing is to be in the top of the map section in Google (which we’ll cover in the next article) or to have the top ranked website in google. There are some basic and effective strategies that we’re going to cover in this article that are sure to increase your business.
When it comes to ranking your website in Google, being the top organic search result is very important. There are a few main things that help you to get to the top spot, but we want to be clear that before you even think about ranking your website you need to make sure that it’s set up in a way that is going to convert those browsers into customers. When it comes to your website layout, you need to have a clear phone number at the top of your website so customers can easily see your number and call you. The second most important thing would be to have an instant quote form somewhere near the top of your page also. With these two things clearly placed in front of your potential towing or roadside assistance customer you’ll have a great chance of converting these people to customers.
When it comes to ranking your towing website, the first most important thing when it come to ranking your website is to have at least one thousand words of well written, well thought out, grammatically correct, content. The second (this could actually be number one as it’s equally important) thing you need to do is make sure your page is SEO optimized. This way when people are looking for “tow truck” or “towing service” plus your city name into a search engine, the search engine will know what your page is about and is more likely to put you higher in the results. The third most important thing is to have other websites talking about your website. You can get on directories, forums, blogs, etc… to get your website name on other websites. When there’s a clickable link to your towing website from another site, the search engines give you credibility and recognize your website as more important. Hope these tips help, please contact us if you have any experience getting your tow truck company ranked in Google and the results that it brought you. If you’d like to learn more about how we help tow truck businesses thrive, you can click here to learn more.