There are a few simple ways to increase your towing sales that we’ll discuss here in this article. We’ve discussed two great ways to get more business. In this article we discuss how improving your rankings in Google Maps will help increase your business, and in this article we tell you how to get your website on the first page of Google which also dramatically increases sales. These two strategies are the best return on any marketing investment that you can possibly get because all of your customers are basically raising their hands saying, “hey, we need what you have!”. Doesn’t get much simpler than that! But we’re here to push the envelop and get even more creative so we’re going to discuss with your how to advertise your tow truck business on Google Ad words. Getting your website ranked and moving up the map listings can take time, so why not still keep the leads flowing in during this time? Follow these steps and we’re sure you’ll get a great return on your investment with these advertising strategies.
The first thing you need to do is get familiar with advertising on search engines. If you go to Google Ad words they actually walk you through exactly how to get your first ad going. You can use their keyword planner also which tells you what people are searching for the most. Once you know what keywords people are searching for, you can then put that information into your Ad words campaign. I usually recommend to set the bidding on the automatic setting. When you choose the automatic setting the search engine will automatically set the amount that it will take for you to get to the top of the advertisements. If you have a higher amount of money you’re bidding with than your competitor, this will also help you get to the top of the advertisements. Once people click on your ad they get directed towards your website so it’s important that you have a clear phone number and instant quote form at the to of your home page so people can easily contact you without having to search for that information. If you get your ad up and your web page is set up right, you’re sure to see leads starting to flow in. If you’ve ever experimented with search engine advertising for your tow truck company, please let contact us and let us know how your experience was.